About Amanda Fitch

Hi! I'm Amanda. I've spent the last two decades building worlds, leading teams, and exploring the frontiers of technology.

My journey started in 2004 when I founded Aveyond Studios. Over 15 years, the studio shipped 14 video game titles across PC, Mac, and iOS. Our games reached 30 million downloads and hit #1 across multiple casual gaming portals. Beyond the creative and product leadership work, I loved to code game engines and help early-stage founders in the games space.

In 2019, I pivoted into tech, joining Google, where today I focus on AI research, product development, and Incubator leadership.

Whether it's 16-bit RPGs or generative AI, I love creating things from scratch, and this blog is where I share what I'm thinking, making, and baking.

What I Explore Here

This blog is my log for four obsessions:

  • 🧠 AI Research — experimenting with LLMs, generative art tools, and autonomous agents. I'm especially interested in how AI can assist (or confuse) creative workflows.
  • 🎨 Imagination — pixel art, tilesets, sprites, and animation experiments inspired by the 16-bit golden age. Expect a lot of forests and slimes.
  • 🎮 Mad science experiments — game design, RPG theory, overworld philosophy, combat systems, and lessons from twenty years of creative dev.
  • 🥧 Pie & Soup Recipes — comfort food for long hacking sessions.

Connect

Find me across the web — I love hearing from fellow RPG fans, indie devs, and pie enthusiasts.